Want to be a ROXY Girl?

 ATTENTION, GIRLS!

Roxy is launching yet another global social media challenge encouraging young ladies to challenge themselves to push their limits and live life to the fullest. 

Just like the previous campaign, "Let the Sea Set You Free", Roxy seeks girls who fulfill the Roxy criteria, naturally beautiful, fun and alive, daring and confident! It's gonna be awesome! If you remembered, I was a finalist in the previous campaign in April 2011.

Here's a mini flashback.

I've learnt to surf.

 I looked like a thing in a bikini being thrown around in the water (as in I felt like I was in a washing machine), but I sure as heck enjoyed myself! Haha

I also LOVE Roxy swimwear.
The colours are so pretty and they fit so securely and nicely.

Got to strut my stuff on the runway, all in my Roxy gear!

Now, which babe doesn't enjoy that? ;)

Most importantly, I have made many new friends! 

Personally, I was going through a rough patch during that time. Roxy really helped me get my mind off things and out of my rut! Even better, I had friends who showed their love and supported me throughout the whole campaign! <3

You can read about my Roxy experience here http://thepinktimes.blogspot.com/2012/04/roxy-mid-valley-fashion-week-2012-day-3.html!

So that was me as a Roxy girl as part of the Let the Sea Set You Free campaign!

This time around, five contestants from all around the world will win a trip of a lifetime with the Roxy professional athletes, monetary prizes and Roxy apparel. In addition to that, Roxy Malaysia will be choosing top 10 finalists for an opportunity to have the ultimate Roxy girl experience.

The top 10 Roxy girl finalists will also receive prizes from Roxy merchandises, Skullcandy headphones, Boardriders Café vouchers and Inglot beauty products. 

The contest opens from 24th January till 28th March 2013,

 where participants from the age of 18 – 28 years old are eligible to send their entries via online or by dropping by at the Roxy road shows at these dates and locations:- 

• 26 January (Sat) Quiksilver Mid Valley Megamall, KL 

• 2 February (Sat) Quiksilver Pavilion, KL 

• 23 February (Sat) Quiksilver Suria Sabah, KK 

• 6 & 7 March (Wed & Thursday) Taylor’s Lakeside University, PJ 

• 20 March (Sat) Quiksilver Sunway Pyramid 

• 23 March (Wed) Quiksilver Gurney, Penang 

• 28 March (Wed) Plaza Merdeka, Kuching

 For further information on the contest, visit www.facebook.com/RoxyMalaysia.

Ps. hurry! the first road show starts in 3 more days! 

Go DARE YOURSELF! :)

xxx

 Ashley Mah

Carlsberg's CNY 2013 Promotion Launch

It was a hot and stuffy Wednesday evening, with slow traffic in Ampang, having an ice cold bottle of Carlsberg was just perfect at that moment!

I had gone to the Carlsberg Chinese New Year 2013 Promotion Launch with Tim Chew and Chelsea right after gym at Empire Shopping Gallery. The CNY national campaign was launched at the Nine Emperor Gods Temple. 

Inspired by the money tree plant which is said to bring good fortune to all who receive it, Calrsberg ushers in Lunar New Year with a unique 16 feet high 'Tree of Abundance' which symbolizes the brand's 2013 CNY theme 'May your prosperity reach new heights this Chinese New Year'.

Initially, I was surprised that the event would be held at a temple... just to arrive and be welcomed with festive Chinese decor, tents and lights which were located outside the temple. "Oh right..."

We had some Chinese snacks like "Ba Kua", crackers and roasted duck to go with our chilled Carlsberg. Mmm.

 

With MHB Nicole, Chelsea and Sarah 

YUM SENG!

 MHB Girls, with Andy Kho and Soren Ravn

 

The launch started with a Chinese Drum performance.

It was quite a pretty sight when fireworks were launched. 

 

Sarah, myself, Chelsea, Nicole and Valerie, posing with the money tree-inspired coinbox.

 Flying Lion!

  I was mesmerized by the awesome lion dance performance by the Kun Seng Keng Dragon Lion Dance Association. Their stilts were really high. Personally, lion dances are my favorite part of celebrating Chinese New Year. :)

Chelsea and I had a ball hijacking Tim's camera and camwhoring like camwhore queens. Tim's camera battery probably went down by one bar. Sorry, Tim! Hehe

 

James from Vision KL Magazine

 

Rachel and I

 

 

Took this shot with Tim's cam. 

The Carlsberg 'Tree of Abundance' will soon embark on  a road show across Peninsular Malaysia, launching its consumer promotion worth RM6.8 million in cash and other giveaways, to spread prosperity and positivity. This means consumers stand a chance to win prizes!

This road show will commence on January 11 till February 22,across Peninsular Malaysia. The road show, called the 'Golden Entourage' will feature a brightly lit Carlsberg truck, 8 Fook Gods and lion dance performance.

To participate, Carlsberg consumers will receive one crown cork per person which they will toss into a 'Wishing Fountain' at the bass of the Tree. A coin box will be released from the Tree trunk. In the coin box, there will be a CNY greeting message. 

And if you're lucky, you'd get a little extra sumthin'! *wink*

You could win any one of the following

1. CNY 1 - RM11,888 giant ang pow
2. CNY 2 -  RM 1,188 big ang pow
3. CNY 3 - Free big bottle of Carlsberg
4. CNY 4 - One deck of CNY themed playing cards available in two designs

 Visit the 'Tree of Abundance' at various locations and a county of giveaways awaits you! :)

For more information, please visit www.carlsberg.com.my.

Photo credits to Andy Kho.

 Follow me on twitter https://twitter.com/AshleyEv3 

and  Instagram http://instagram.com/ashleyev3/ for more updates and pictures!

xxx

 Ashley Mah