Carlsberg's CNY 2013 Promotion Launch

It was a hot and stuffy Wednesday evening, with slow traffic in Ampang, having an ice cold bottle of Carlsberg was just perfect at that moment!

I had gone to the Carlsberg Chinese New Year 2013 Promotion Launch with Tim Chew and Chelsea right after gym at Empire Shopping Gallery. The CNY national campaign was launched at the Nine Emperor Gods Temple. 

Inspired by the money tree plant which is said to bring good fortune to all who receive it, Calrsberg ushers in Lunar New Year with a unique 16 feet high 'Tree of Abundance' which symbolizes the brand's 2013 CNY theme 'May your prosperity reach new heights this Chinese New Year'.

Initially, I was surprised that the event would be held at a temple... just to arrive and be welcomed with festive Chinese decor, tents and lights which were located outside the temple. "Oh right..."

We had some Chinese snacks like "Ba Kua", crackers and roasted duck to go with our chilled Carlsberg. Mmm.

 

With MHB Nicole, Chelsea and Sarah 

YUM SENG!

 MHB Girls, with Andy Kho and Soren Ravn

 

The launch started with a Chinese Drum performance.

It was quite a pretty sight when fireworks were launched. 

 

Sarah, myself, Chelsea, Nicole and Valerie, posing with the money tree-inspired coinbox.

 Flying Lion!

  I was mesmerized by the awesome lion dance performance by the Kun Seng Keng Dragon Lion Dance Association. Their stilts were really high. Personally, lion dances are my favorite part of celebrating Chinese New Year. :)

Chelsea and I had a ball hijacking Tim's camera and camwhoring like camwhore queens. Tim's camera battery probably went down by one bar. Sorry, Tim! Hehe

 

James from Vision KL Magazine

 

Rachel and I

 

 

Took this shot with Tim's cam. 

The Carlsberg 'Tree of Abundance' will soon embark on  a road show across Peninsular Malaysia, launching its consumer promotion worth RM6.8 million in cash and other giveaways, to spread prosperity and positivity. This means consumers stand a chance to win prizes!

This road show will commence on January 11 till February 22,across Peninsular Malaysia. The road show, called the 'Golden Entourage' will feature a brightly lit Carlsberg truck, 8 Fook Gods and lion dance performance.

To participate, Carlsberg consumers will receive one crown cork per person which they will toss into a 'Wishing Fountain' at the bass of the Tree. A coin box will be released from the Tree trunk. In the coin box, there will be a CNY greeting message. 

And if you're lucky, you'd get a little extra sumthin'! *wink*

You could win any one of the following

1. CNY 1 - RM11,888 giant ang pow
2. CNY 2 -  RM 1,188 big ang pow
3. CNY 3 - Free big bottle of Carlsberg
4. CNY 4 - One deck of CNY themed playing cards available in two designs

 Visit the 'Tree of Abundance' at various locations and a county of giveaways awaits you! :)

For more information, please visit www.carlsberg.com.my.

Photo credits to Andy Kho.

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xxx

 Ashley Mah

GAB Chinese New Year 2013 Launch

That time of the year is almost here!
 And by that, I mean the celebration of Chinese New Year!

 Other than looking forward to Ang Paos, food and gambling, I'm happy to inform loyal consumers and fans to look forward to Guinness Anchor Berhad (GAB)'s 'Celebration of Good Fortune, Prosperity and Longevity' campaign which promises great promotion, exciting activities and awesome events to usher in the Year of the Snake.

GAB has put together a CNY offering that will reward loyal drinkers with the three Chinese star deities of Fu, Lou and Shu whenever they pick GAB's own three stars of unforgettable brews, Guiness, Tiger and Anchor, as a nationwide promotion throughout the festive season.
GAB also gives consumers something to look forward to when they open the bottle as they stand to win prizes! Here are the prizes according to the colour code of cap liners! So do check your cap liners of any big bottle of Guinness, Tiger and Anchor beer!

Colour Code of Cap Liners	Prizes
Red Cap Liners	Consumers win a solid gold Fu Lu Shou set worth RM 10,000  Total: 9 prizes
Blue Cap Liners	Consumers win a gold-plated Fu Lu Shou set worth RM 1,000  Total: 999 prizes
Black Cap Liners	Collect 18 liners to win a Fu Lu Shou set

Other than that, GAB will also be organizing a series of charity dinners to raise funds for worthy causes such as for the refurbishment of the Chan She Shu Yuen Clan Association (陈氏书院) Hall as well as six other Chinese communities and villages across the country. 

These fundraising events will feature a Chinese dinner with Yee Sang (my favorite) and GAB’s iconic beers, great live entertainment and an all-round memorable time for all attendees, as well as a charity bazaar that also contributes funds towards the worthy cause of the dinners. 

Kelly, Jane & I

We had fun giggling and camwhoring the entire night during the launch.  
The GAB CNY launch kicked off with a Lion Dance, which was super loud and awesome (I always get excited watching Lion Dances), some speeches and then we were treated to reeeeeeeally good food, and not forgetting, brews, of course!

Anna and myself

Kelly, Jane, myself and Anna

Remember how I said I chopped off most of my red locks?  
Anyway, I'm bringing back bangs to 2013! Still getting used to my new look though. This, by far, would be the best looking bangs I've had my entire life. The rest were all weird and half-assed, if you checked out my old pics on Facebook. HAHA
  

More info, head on over to at www.gab.com.my


 
So, raise your glasses and cheer YUM SENG with GAB this Year of the Snake!

Photo credits to Dusty, Simonseow, MHB and GAB
 
xxx

 Ashley Mah

Malaysia's Own Oktoberfest @ One Utama

Malaysia had celebrated its own Oktoberfest at One Utama! It was held at the outdoors carpark at the new wing. 

Two things : Super hot... and super FUN.

It was awesome to see the MHB babes again! 

Wilee, myself, Jessy, Chelsea and Magdeline with our gigantic mugs of beer. Much beer to go around indeed. There were Carlsberg, Erdinger Weissbier, Franziskaner Weissbier, and Lowenbrau beers.

 Oktoberfest is a 16-day festival celebrating beer held annually in Munich, Bavaria, Germany running from late September to the first weekend in October, also one of the most famous events in Germany and is the world's largest fair.

Let me show you how Malaysia does it! I was super excited, despite having a long week, it is my first time attending a big Oktoberfest celebration. So this was my chance to experience it all!

The event started off with some good music and performances by the authentic Umpapa band from Germany that definitely hyped up the crowd. On top of that, there were some really fun games that took place too!

It was a rather warm Saturday night, the girls and I were all fanning ourselves with the hats and whatever it is that we had in our handbags, and also complaining checking if our makeup has melted in our sweat, seriously. The bunch of vainpots we are. Haha

Can you guess what the girls are doing?

It's the Chicken Dance! An Oktoberfest would *so* not be complete without doing the chicken dance. The dance looks awfully funny ... but hard to resist! Ey, everyone's doing it!

Me and Chelsea got hooked! Haha

It was so much fun... bet everyone had fun chicken dancing, especially Tim. *ahem* Heh.

The Umpapa band. I was very impressed with them! Not only did they play German songs, they played some famous hits and the crowd went CUHHHRAYYZAYY when they played...........

Oppa Gangnam Style!

I know. It's insane. Everyone was extra hyped when hearing that song! That aside, I thought the musicians of the band were very talented. The guitarist sure had some mean shredding skills and the drummer who could scream/sing so well while playing. Super trumpet and saxophone solos. They were all amazing indeed. *thumbs up*

Heh. This pictuurrre.

 Caught smitten like a schoolgirl on camera when the lead singer called me out from crowd. Blushblush.

The party continues with more good music. Chelsea, Kelly and I sure had a ball dancing, and dancing, and dancing!

I just realized that the second dude in red on the left side of the pic is checking Chelsea out. :P

What do you do when you're drenched in sweat and makeup?

"Keep calm and camwhore."

Everyone and their huge ass mugs-that-can-be-used-to-knock-someone-out-with-one-hit! Talk about severe damage and low HP. Lol cheers to that!

MHB babes with Andy & Tim. 

By seeing our happy faces, you can definitely tell that we had a good time celebrating Oktoberfest, Malaysia style!

At the end of the night, realized that Tim & I both wore plaid. Lol

Had an awesome Saturday night! I got to keep the hat and the giant mug (in case anyone attacks me in my room). 

Was the best Oktoberfest celebration I've experienced so far!

xxx 

Ashley Mah